Pulaski Academy's Championship Offense - Fourth Down Philosophy

Kevin Kelley flipped conventional football thinking on its ear at Pulaski Academy. After one of his team's punts was returned for a touchdown, he decided not to punt again in just about any situation, and this session is the whole case for that call: where the idea came from, the statistics behind using all four downs, and what it does to your team and to the opponent.

What you'll learn

• What first started Kelley thinking about not punting
• The statistical information that supports using all four downs
• How to win your team and your coaching staff over, because everyone else doing something does not make it the best way
• Team benefits for your offense and, just as importantly, for your defense
• The psychological benefits for your own team and against the opposing team
• A comparison of fourth down conversions versus turnovers
• How opposing teams react, and how it changes the decisions they make
• The non-direct effects on a game, including the benefits you get even when you do not convert

Who it's for

High school and college head coaches and offensive coordinators who are willing to re-examine fourth down, and any staff that wants the reasoning and the numbers in hand before changing how they play it.

About the coach

Kevin Kelley was the head coach at Pulaski Academy in Arkansas, where he won three state titles in seven years with an offense that averaged 51.5 points and 537 yards a game. His unconventional strategy was featured on HBO's Real Sports with Bryant Gumbel.

Part three of Coach Kelley's five-part series on the Pulaski offense. Runtime: about 54 minutes.